Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads. Expand their customer base. The Content Marketing Institute defines content marketing as: a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Content marketing is important because it answers your audience’s questions. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads. Additionally, in today’s age, customers expect high-quality, consistent content from their favorite brands. Content not only helps you build trust and connect with your target audience, but also acts as fuel for your other marketing techniques. It’s the base upon which you promote your business online, so it’s essential to give it the attention it deserves.
This diagram represents the four main purposes of content, which include to entertain, to inspire, to educate and to convince. Failure to create content that aligns with these criteria could result in missing out on attracting your potential audiences. Content marketing is one of the most powerful digital marketing strategies. With the ability to double website conversion rates, as well as drive brand awareness and website traffic, content marketing is essential to increasing your company’s revenue.